Besides a public house, most villages had one or two outdoor beer houses (known today as off-licences) where people could buy draught beer poured into their own jugs and taken home to drink. It was also a shop selling a range of products from paraffin to sweets until into the 1950s. FRANK CHEER originally came from Ecton and members of his family ran it until the end. The distinctive smell of the shop is still remembered by older residents.
Plaque 4
53 Church Street
